We’ve recently made some major decisions in terms of our business model, and want to give you insight into what decisions we’ve made, why we made them, and how it affects you.
We’re a bootstrapped company, and have opted to not raise outside funding because we feel it’s in the best interest of our product. We’re focused on making a great product, and we want to be accountable to our users, not our investors. By bootstrapping we are able to focus on making decisions that lead to the best product possible, and avoid the pressure of making decisions based on a return on capital investment.
Bootstrapping though requires generating enough revenue to support ourselves as we continue to build and unfortunately we’ve determined that our current business model will not be scalable enough in the future to allow us to grow and compete with competitors who have raised outside funding.
So what’s changing?
We are no longer going to offer the individual teacher subscriptions to GoSoapBox. Instead we are introducing an alternative model that keeps GoSoapBox totally free for educators.
Here’s how it works…
- Instructors can ask or require students to use GoSoapBox in their class, just like they do with textbooks and clickers.
- Students purchase a GoSoapBox subscription at a very low cost ($10 per year). This subscription entitles them to use GoSoapBox with any class.
- Each student will now receive their own account to sign in with.
- Instructors will have access to use GoSoapBox for free
Integrating student accounts also opens the door for improving student performance tracking and analytics in the future. We have some exciting ideas on how to innovate this aspect of the product.
What this change means to you…
1. If you are a GoSoapBox user you can choose to upgrade to the ‘student account’ model. Each of your students will create their own account, and you will be eligible for the additional benefits in the future (Text message response integration, student performance tracking, etc.)
2. If you signed up for a trial of GoSoapBox before August 1st you are eligible to continue with the original subscription model as promised ($90 / year)
3. We will continue to offer volume discount pricing & pilots for Schools, Universities, and Districts. For more information please email firstname.lastname@example.org
4. We will also continue to offer free trials for new users, and students are not required to create accounts during the free trial period.
Thank you for all of your support along the way. It’s been an exciting few months since our initial launch and we really appreciate all of our users’ help.
We have some exciting new features that are ready to be rolled out so stay tuned for those!