The Omari Effect

How a twelve year old and his bicycle deepened my appreciation for learning.

My name is Blair Kessler and I am a junior at Northwestern University, studying Economics and Entrepreneurship. This Spring I will be interning with GoSoapBox .

I spent this past summer working in the education branch of Outreach Zanzibar; a start-up Non-Governmental Organization (NGO) in Zanzibar, Tanzania.  Situated off the coast of mainland Tanzania and north of Madagascar, this archipelago lies approximately 8,500 miles away from sweet home Chicago.

It was my responsibility to implement an English based curriculum into Unguja Ukuu primary school, located in a remote village on the Eastern coast of the Island.  The village primarily served as the home to “fish-mongers,” supplying five star resorts across the island with fresh seafood.  It was the ultimate goal of many of the students I would work with over the next three months to be successful “fish-mongers.” It was my goal to challenge this intuition, by providing a platform in the classroom to best prepare them to continue their education, or at the very least become aware of what other opportunities are out there, like as simple as letting them know about the Ph.D in Environmental systems opportunities.

The Unguja Ukuu complex is split in half by the main road that runs into the center of commerce on the island, Stone Town.  On the right hand side of the road is the primary school and on the left is the secondary school.  Each school is spread across five tin-roofed, open-air classrooms, filled with hand crafted benches and desks facing the teachers’ podium and large black slate, that serves as the blackboard. I spent some time in my youth installing artificial grass in Denver specifically for soccer fields. Seeing the field the use everyday was such a shock. Behind the secondary school lies an open field that serves as grounds for the village’s cattle during the evenings and school’s soccer pitch during the day.  Playing soccer was a very rich and humbling experience. Students without shoes would run circles around me, across the field strewn with cow manure and “prickers,” not phased in the least. Their enthusiasm and interest in soccer was the main reason why I bought them Football cleats so that they could practice better. During the gameplay, I even thought them a few basic rules which they quite never knew existed such as Chip pass and Clear.

Unguja Ukuu Students On The Soccer Pitch

For lunch students would pay 100 Tanzanian schillings (equivalent of $0.05) for a cup of pink bean porridge.  Curious of who this “mzungu” (white-person) was at their school, students flocked at the opportunity to eat and even share their porridge with me in hopes of learning a new word of English or teaching me a few words of their native tongue, Swahili.

Each student was responsible for supplying a notebook for each subject, comparable to a Blue Book, which was to last them the length of the academic year.  The students of Ungujua Ukuu never had their own textbook and were accustomed to being taught lessons by under-qualified teachers who showed up late and unprepared; a stark contrast to their peers in first world countries.

In the classroom at Unguja Ukuu, where tools, resources, and technology were limited, I was amazed by the student’s high level of engagement and eagerness to learn. They surpassed any other group of students I had taught before. I can only envision the excitement these Unguja Ukuu kids would experience if they had the opportunity to use an application like GoSoapBox! It is truly a testament to the power of education and how the right tools can ignite a passion for learning. If you’re interested in exploring more about empowering students and enhancing their educational experience, definitely check it out at this site.

One student in particular, named Omari, stood head and shoulders above his peers in terms of drive and curiosity.  Each morning and afternoon, Omari would meet me on the road into school on his bike and offer me a ride to beat the hot Zanzibar sun on the three-mile stretch, in exchange for sharing the English word of objects that we would come across on the ride, or that had occurred that day.  Personally, I don’t know many seventh graders anxious to tug a former defensive lineman on the back of their bike, just to soak up a few more bits of knowledge.  Omari taught me far more than I thought any seventh grader ever would, and it is his story and love for learning that has brought me to join an education based start-up.

Omari and I

Never in the last 20 years of my formal education have I seen an appreciation run so deep through a group of students, or such genuine interest and curiousity in learning as I did in Zanzibar.

As I reflect back upon the strong academic foundation that I have built, and the opportunities that presented themselves throughout my academic career, I have a new found appreciation for the people and institutions that allowed me to get to where I am today.  Driven by the conversations over porridge at lunch, Omari’s ride to and from school, and the genuine enthusiasm for learning that I witnessed in Zanzibar, my appreciation for the educational opportunities that lie ahead of me has never been stronger.

I hope that my story will inspire you to feel the same thirst for knowledge as Omari, who was eager to lug a 220 pound lineman for three miles on the back of his bike in order to learn a few new words of English each day. With today’s technology, we have access to a world of knowledge within a few clicks of a mouse. The next time you find yourself watching reality TV, or browsing Facebook, I challenge you to think of Omari and his friends sitting patiently on their wood bench, waiting for their teacher to show up to class. Do right by Omari and take advantage of the resources that are available to us. Be eager to learn something new, or better yet, teach a friend something new. There’s a group of kids 8,500 miles away who I know would appreciate it.

Unguja Ukuu Students Waiting For Class To Start

Unguja Ukuu Students Waiting For Class To Start


Thank you for taking the time to read this post.  Please feel free to reach out to me with questions or feedback at:

3 thoughts on “The Omari Effect

  1. Hassan Jaffer

    Well done Blair!
    I was very happy to read your latest blog and congratulate you for the job well done at our NGO last year.

    I just returned from Zanzibar where we have now started the second phase of the school reconstruction! We shall have six more classes reconstructed in the next 6 weeks. This year we were also fortunate to convince a Rotary Club in Holland to contribute 1000 books and weather proof bags for our students. They also set up mini libraries in each of the classrooms! This happened during the middle of March this year and the event was covered on local TV.

    Our dental clinic is doing very well too and we treat an average of 20 patients a day! Feroz has committed to stay in Zanzibar for three years provided he gets about 6 weeks holiday time each year, so we are hoping to start up one or two more dental clinics, one in north Unguja and one in Pemba. I hope we are not biting off more than we can chew!

    All the best to you and stay in touch.

  2. Heather Lawrence

    Good luck, Blair on your new adventure! As always, I am so proud of what you’re doing with your life. Your generous spirit and the fact that you continue to pass on your love for learning to so many people is inspiring to me, and always fills me with hope. I’m so excited for you.

    Keep writing, and make sure I get an autographed copy of your book, someday!
    Heather Lawrence

  3. Peter

    Blair, your process of thought and eloquence always impress me. GoSoapBox made their company better by engaging you as a part of their team.


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